Everyone experiences the same six human needs, however we all find different ways of satisfying these needs.

They can be met in ways that are positive and constructive or negative and destructive.

Why are the six human needs so important to understand?

It is important to understand they are not goals nor merely desires, but profound needs that underlie and motivate every choice, every belief and every decision we make.

Because they are the driving force behind any person’s behavior, understanding the needs and the vehicles used to meet them, we will have a better understanding of why life is the way it is currently and more importantly, how to facilitate change.


Some words for CERTAINTY are: comfort, security, safety, stability, feeling grounded, predictability and protection.


Some words for UNCERTAINTY/VARIETY are: instability, change, chaos, entertainment, suspense, exertion, surprise, conflict and crisis.


Some words for SIGNIFICANCE are: pride, importance, standards, achievement, performance, perfection, evaluation, discipline, competition and rejection.


“You will either step forward into growth, or you will step backward into safety”
– Abraham Maslow


Some words for LOVE/CONNECTION are: togetherness, passion, unity, warmth, tenderness and desire.


“Only those who have learned the power of sincere and selfless contribution experience lifes deepest joy: true fulfillment”
– Tony Robbins